Politics aside, some say that Joe Biden’s decision to drop out of the presidential race is hurting the economy. You say you want proof? Oh, I have proof for you.
As a fellow small business owner, I can relate. It hurts when you’ve made a product investment and then see the market change drastically. But as a small business owner who has been in that predicament, I can offer this advice …
Find a new market for your products. For example, try marketing the Let’s Go Brandon merchandise toward parents who have children named Brandon involved in youth sports. What parent wouldn’t want to wear a t-shirt or wave a flag with Let’s Go Brandon emblazoned on it to encourage their very own young Brandon to get the lead out of his ass and try just a bit harder?
Now, you may say that the initials FJB also shown on the Let’s Go Brandon merchandise pose a problem. I see much more of an opportunity than a problem. As young Brandon is streaking across the field/court/pool to attempt some feat of athletic prowess, his familial entourage can be shouting “Let’s Go Brandon” while wearing/waving the merchandise. AFTER he successfully completes his atheltic feat, Brandon’s fans can then shout, “Fine Job Brandon.”
Sure, the new target market is smaller and you missed the peak of Brandon popularity, but it’s not nonexistent.
Get creative. Hang around youth soccer matches, baseball games, and swim meets and yell, “Hey, Brandon. I’ve got something in my van to show you.” Surely you will get the attention of the parents of any child named Brandon.
And the economic news post-Biden candidacy is definitely good for some, like billboarders used by the RNC for Biden attack ads.
Jim Flanigan Looks at the World 