I was wandering the grocery store “helping” my wife shop, although I was looking more for deals for myself. This one looked delicious. On top of that, it was on sale, music to my ears.

Yes, I know there are truth in advertising laws, and the product name likely fits perfectly. However, as I stared at the freezer section, I could hear the product taunting me. “Fat Boy, Fat Boy, Fat Boy,” the freezer mercilessly mocked, or maybe it was the store employee restocking the frozen peas behind me. Perhaps it was one of the voices in my head. You know, the one that thinks it’s sooooo smart, fit, trim, young, handsome, and not bald.

Anyway, that subliminal advertising on this delicious-looking product is likely killing sales. It’s not even subliminal. It’s quite liminal. Maybe even super liminal as the title pic suggests. No wonder the product is on sale. I expect the sale tag to be replaced by a red clearance price tag soon. Maybe then, and only then, will this Fat Boy buy the product before they rebrand and reintroduce it as Amazing Slimming Ice Cream Products.